HUNTINGTON, New York, Dec. 11
BY: Andrew Wroblewski
Years ago, when the economy crashed, Joel Dennett needed to find a constant that would keep his business thriving.
That constant was toys.
Combined with another constant – sports – Dennett has been in charge of Cow Over The Moon Toys & Sports Memorabilia ever since, and he wouldn’t have it any other way.
“It’s a great mix because when children are three, four, five, six years old, they’re buying toys, they want toys. As they get older and starting growing out of that, they get into sports,” Dennett, of Melville, said. “It became very interesting because it’s a toy store where fathers like to come in with their kids because, sure, ‘Go look at the trains and I’ll go see the sports items.’”
Having two constants that are sure sellers is a great way for a store owner to stay happy – that, and opening said store in a town that is very near to his heart.
“This is my town. I love this town, I love being here,” he said. “I would walk here years ago and say to my wife, ‘Someday I want to open a store here.’ I didn’t know what kind of store… But when the opportunity came along I did [it].”
Now operating at 282 Main St., Cow Over The Moon has granted Dennett’s wish and he’s been able to turn it into one of the town’s most respected and renowned toy stores and sports shops.
“Our reputation is excellent… It’s the most important thing we cultivate,” he said.
Part of that, he said, is reflected in the store’s sports selection. Everything Cow Over The Moon Sells – ranging from jerseys and baseballs to trading cards and plaques – has been authenticated thanks to Brian Drucker, an associate of Dennett, who specializes in authentication.
“He’s an unbelievable expert…. He really does know his craft,” Dennett said.
Along with the signed memorabilia, Cow Over The Moon also offers sporting equipment, figurines and plenty of other sport-related merchandise to its customers. Of course, it’s all worked into the shop’s behemoth selection of toys – like board games and Barbie dolls or action figures and play sets – that offers kids of all ages a chance to find the perfect item.
But they’re not just toys to Dennett and his staff; at Cow Over The Moon, Dennett doesn’t just want to make a sale, he wants to provide the customer something beneficial.
“[Our customers] love us because when they give that gift, their kids like it, their grandchildren like it – they know they can come in and get true advice,” he said. “There are many things we tell people not to buy; we want them to make a sensible purchase. It’s not just buying, it’s your reputation. We want people to know that this is the place to go.”
In short, what Dennett said is if you’re looking to give a gift this holiday season that will send your youngster over the moon with joy, then Cow Over The Moon is the place to go.
Originally published: Long Islander News: Half Hollow Hills
(Thursday, Dec. 11, 2014; A13)